Apple Rejects PETA App Due To Nude Stephanie Pratt Image

Per Apple’s new guidelines, applications are allowed to contain risqué images if the app is from “a well-known company with previously published material available broadly in a well-accepted format” … hence the reason why Playboy, Maxim and Sports Illustrated Swimsuit remain for sale in the App Store, but over 5,000 apps from lesser-known companies were labeled overtly sexual and removed from sale.

You got it? Large well-known companies can publish boobies … small lesser-known PETA_logo cannot. Makes perfect sense, eh? Yeah … if you are a moron. 

With two million members and supporters, People for the Ethical Treatment of Animals (PETA) is the largest animal rights group in the world. You would think PETA falls into Apple’s “well-known” category … but apparently this is not the case. 

Part of PETA’s marketing strategy is to leverage celebrity support. Sarah Jessica Parker, Pamela Anderson and Paul McCartney back PETA, as well as many supermodels. One of PETA’s signature media campaigns are public service announcements featuring nude celebrities. Khloe Kardashian, Eva Mendes and Sophie Monk have all gone naked for PETA campaigns.

Khloe-Kardashian-PETA-1  eva_mendes_PETA_1

So when PETA submitted their Be Nice To Bunnies (BNB) iPhone application to Apple for approval, it was only natural that the app would contain an au naturel picture of  Stephanie Pratt, star of the MTV hit series The Hills, holding a cute bunny.

PETA-BNB-iPhone-App

Stephani-Pratt-PETA-iphone1

But as we mentioned, PETA did not measure up in the “well-known” category to the likes of Playboy, Sports Illustrated or Victoria’s Secret. Apple informed PETA that Pratt’s picture was overtly sexual and could not be included in the BNB app … either PETA replace Pratt’s nude image or Apple would not approve the app.

So PETA went back to the drawing board (or perhaps Photoshop) and quickly put some clothes on Pratt. This dressed-up version made Apple comfortable and very happy … BNB has been approved and it now for sale in the App Store.

Stephani-Pratt-PETA-iphone4  Stephani-Pratt-PETA-iphone3

Oh … and what exactly is the Be Nice To Bunnies app? It’s a searchable database which informs users which products at a store are cruelty-free. The database contains a wide range of cruelty-free items … everything from makeup, hair products and household cleaners to dog treats. If you’re into supporting cruelty-free companies … be sure to use the  Be Nice To Bunnies [iTunes $1.99] app for all your shopping needs.

April 30, 2010 | Filed Under Lifestyle 

Comments

  • Adam

    “largest animal rights group in the world” – BS!

    PETA is not the largest nor is it about animal rights. It's a massive self-serving marketing campaign with no credibility as so many of their claims turn out to be uneducated and untrue.

    PETA really do themselves no favours and I've yet to come across a person here in Australia that likes PETA. The use of celebrities just worsens their cause, not helps it. When Pamela Anderson was here recently visiting KFC outlets to highlight apparent animal cruelty she got unanimously panned by the media and their audiences.

    Most people see PETA like they see the Church of Scientology which also uses celebs. It's just a load of wank for certain celebs to make themselves for better about themselves and nothing more.

  • LOL … fuck dude, we were just going by what Wikipedia said and have
    no agenda or what not 🙂 All good bro

  • adam

    Sounds like PETA have been editing their own wiki entry ehhh?

    Don't worry, wasn't having a go at you just PETA, grrr, who are just one big marketing machine.

  • right on Adam, understood! thanks for the visit and keep those
    comments coming. have a good one.

  • Dinsmoor

    Wow, way to photoshop her head onto SOMEONE ELSE'S body PETA…

    Either way it looks like an interesting app. I'm not into the whole PETA thing, but it's interesting to see what companies “be cruel to animals” according to PETA.

    If they were really that concerned though, it would be free… Charging persons so they can “Be Nice to Bunnies” isn't really the message that they should be sending.

  • yeah, 2 bones is a bit steep considering Greenpeace has a similar app
    highlighting Eco-friendly products and it's free. Maybe they need help
    paying off Pratt 😉

  • Adam

    “largest animal rights group in the world” – BS!

    PETA is not the largest nor is it about animal rights. It's a massive self-serving marketing campaign with no credibility as so many of their claims turn out to be uneducated and untrue.

    PETA really do themselves no favours and I've yet to come across a person here in Australia that likes PETA. The use of celebrities just worsens their cause, not helps it. When Pamela Anderson was here recently visiting KFC outlets to highlight apparent animal cruelty she got unanimously panned by the media and their audiences.

    Most people see PETA like they see the Church of Scientology which also uses celebs. It's just a load of wank for certain celebs to make themselves for better about themselves and nothing more.

  • LOL … fuck dude, we were just going by what Wikipedia said and have
    no agenda or what not 🙂 All good bro

  • adam

    Sounds like PETA have been editing their own wiki entry ehhh?

    Don't worry, wasn't having a go at you just PETA, grrr, who are just one big marketing machine.

  • right on Adam, understood! thanks for the visit and keep those
    comments coming. have a good one.

  • Dinsmoor

    Wow, way to photoshop her head onto SOMEONE ELSE'S body PETA…

    Either way it looks like an interesting app. I'm not into the whole PETA thing, but it's interesting to see what companies “be cruel to animals” according to PETA.

    If they were really that concerned though, it would be free… Charging persons so they can “Be Nice to Bunnies” isn't really the message that they should be sending.

  • yeah, 2 bones is a bit steep considering Greenpeace has a similar app
    highlighting Eco-friendly products and it's free. Maybe they need help
    paying off Pratt 😉

  • Shavillbrown

    can i be friends with you on facebook my number is 7730340