Bizarre iPhone Promotional Techniques
With over 40,000 iPhone apps available for sale, getting “noticed” is a huge challenge for developers. So besides releasing a quality app, marketing plays a key role in the success of that application. We’ve seen some pretty unique and interesting promotional efforts by developers attempting to get noticed.
The BurnBall iPhone game was the first app to create a community competition. BurnBall players would join tribes (teams) and compete against each other for prizes.
Imangi Studios held a contest involving their Little Red Sled game which challenged players to submit a screenshot of their most radical sled maneuver.
Then we have Poop The World. Clever (aka whack-jobs) folks behind this dookie diary app. First they have their own line of branded toilet paper for promotional campaigns. Then they created a series of really bizarre promotional videos. The one below is an absolute riot. An imported takeoff from Michael Jackson’s “Thriller” video … it contains dancing zombies, hysterical subtitles, Snuggie references and other madness. Make sure you watch it a few times and read those subtitles – freaking insane!
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