“How NOT To Sell Your App”, by Angry Jewish Men

angry_woodchuck The developers at Woodchuck Enterprises are angry. We’re not exactly sure why. Perhaps it’s the low wages, long workers and miserable working conditions … perhaps it’s because they still haven’t figured out how much wood could a woodchuck chuck if a woodchuck could chuck wood … or perhaps The Man required them to work during Yom Kippur (hey, you’d be pissed too if you were Jewish and had to labor on the Day Of Atonement … it’s not cool). But regardless the cause, Woodchuck Enterprises are a heated bunch.

Now you know that rule-of-thumb … “don’t go grocery shopping when you’re hungry”. Well the same holds true in iPhone World … don’t develop iPhone apps when you’re mad”.

Woodchuck Enterprises had a fantastic idea for their first iPhone app … put a modern twist on the old time traditional Jewish game of Find The Matzah by releasing an app appropriately named … Find The Matzah. They came up with this cutesy Matzah Man character, complete with a nifty looking yarmulke. They coded the game where Matzah Man hides in a napkin and the goal is to find and unwrap him. Granted, not an earth shattering app … but a fairly decent one nevertheless.

Find The Matzah 1   Find The Matzah 2

So with Find The Matzah coding completed, Woodchuck Enterprises began work on the critical task of writing the app’s description. Critical in the sense that this is their app’s voice to the customer … their one real chance to make a good impression and hopefully close the deal with a purchase and download of their app.

They decided to take the straightforward approach … the standard “How To Play” section along with a “Description” section that gives a some historic background to the game. Their work was completed … Find The Matzah had a description and now it was off to the dreaded approval process (there is no porn in Find The Matzah, so the developers were a bit nervous of having Apple reject app since iPhone porn in the new App Store rage).

But no … the angry Jewish men just couldn’t let it go. They couldn’t just hit the submit button and be done with Find The Matzah. They had to let their anger get the best of them and include a final “Note” section in the description …

Find-The-Matzah-Title-FINAL22

LOL …. WTF Woodchuck Enterprises?!? Are you freaking serious? Very nice first impression … watch out Camera Zoom … soon, Find The Matzah will be replacing your ass as the #1 paid app – they (and Best Buy) discovered the secret marketing ingredient … always make sure to INSULT YOUR CUSTOMER! Great advice Chuck, we won’t be buying. But congrats … you are now featured on KRAPPS … and that our friends, is priceless.

August 3, 2009 | Filed Under Entertainment, Games 

Comments

  • I feel a wave coming on the heels of this app:

    Find the Triscuit
    Find the Wheat Thin
    Find the Ritz
    Find the Cheez-It

  • The_iGeek

    Find the iPhone!

  • LOL … the possibilities are endless! Heads-up Nabsico … there's an app
    for you!

  • LOL … the possibilities are endless! Heads-up Nabsico … there's an app
    for you!