There’s no denying that the iPhone has quickly become the most successful and popular mobile device. With over 75,000 available applications (man that number just keep growing and growing), the iPhone is the reigning King of Smartphones. And despite countless difficulties and issues surrounding the publishing of apps within a system that is clearly broken, developers keep flocking to Apple for their chance at App Store success ($$$). Seems like everyone is becoming a developer these days and leaving their footprint in the App Store for the world to see. Heck, why not … the price of admission is only a hundred bucks which secures an iPhone Developer License and a shot at making it big and rich.
In addition to specialized developers and application publishers, the App Store is also attracting big businesses … the Fortune 500s of the world. Ralph Lauren’s app features a store locator, runway show videos, catalogs and more – Oakley published a surf report app – Red Bull and BMW have racing games – while Grolsch offers air hockey played on a beer bottle. As with most corporate entities, their efforts are fairly conservative and guarded. Air hockey, surf reports, runway videos, racing games … nice, but fairly flat and “in the box”. Well “in the box” went “out of the box” yesterday, when Puma entered the App Store with The PUMA Index.
LOL … good for you Puma! Mix in some sexiness to an otherwise dull and stuffy subject matter … the Dow Jones Index. Market goes up … everybody’s happy. Market tanks … everybody’s still happy courtesy of Puma Skin. This app is clearly a win-win for everyone.
Strange, while reviewing The PUMA Index, we were actually rooting for the market to crash. Hey, don’t hate us … just like the stereotype … we are healthy males, always ready for some skin, no matter what the cost. But sadly, the Dow did well and we were forced to watch a cheesy animation of some fully clothed handsome dude sweeping the floor and an equally dressed up hot chick blowing balloons (very random activities indeed). We decided to peek in on The PUMA Index during off (sleep) hours, thinking perhaps we could catch a glimpse of some sexy lingerie … no such luck, just animations of sleeping dude with a pillow over his face (we don’t think he was dead) and the hot chick tossing and turning as if she was having a really bad dream of the market crashing and thus forced to strip.
Well The PUMA Index certainly promises some fun and excitement … but so far it’s been a boring tease. We’ll continue to root for the financial ruin and devastation of America in hopes of seeing Puma’s animated strip show. Hmmm …wait a minute … could this be a conspiracy to turn all iPhone owners against the success of our Nation’s financial sector? Does The PUMA Index have something to do with colliding political agendas? Or what about our current recession – is Puma making some kind of a corporate statement? Maybe Puma is really Doctor Evil! Whatever. Screw the paranoia, let’s focus on sex. Memo to Victoria Secret … get off your boney size 2 asses and make The VICTORIA Index already!