We’re willing to bet our left nut that Hugh Hefner is a member of the “Cult Of Mac” as Playboy has always been quick to embrace Apple’s emerging technologies. In 2004, Playboy introduced iBod … a set of specially formatted thumbnail images that could be uploaded to the newly introduced iPod Photo. A year later, in 2005, Bodcasts were launched … sort of like podcasts, but Playboy-style. When the iPhone debuted in 2007, Playboy once again led the bandwagon with iPlayboy … a collection of downloadable multimedia features all formatted for the iPhone. So while Playboy claims they attempt to align with the newest and hottest media platforms … we think it’s bullshit … Hef is simply a MacHEAD!
So with over 110,000 applications available, the App Store is Apple’s latest darling. And of course, Playboy is there to get a piece of her action. On Tuesday, December 8, the official Playboy iPhone app hopped into the App Store (see what we did there) at $1.99.
The app is a scaled-down iPhone version of the largest selling men’s magazine, Playboy, and includes portions of the text from the following well known features … Playboy Interview, Playboy Advisor, 20 Questions, Party Jokes, Fashion and more.
And to answer the question on everyone’s mind … yes, the Playboy app delivers monthly doses of air-brushed goodness … the Playmate Of The Month. Now before you get all hot and bothered, time for a reality check … Apple does NOT allow nudity in the App Store. So with that barrier firmly in place, the application includes the Playmate’s intro, data sheet, preview pictures and exclusive behind the scenes preview video. We spoke with Playboy spokesperson Theresa Hennessey who explained, “The pictures are all non-nude or cropped, either from the magazine pictorial or from the Playmate’s Playboy.com pictorial.”
In addition to the monthly features pulled from the magazine, the Playboy app contains exclusive content as the aforementioned Playmate video, Playmate photographs and Rabbit Head wallpaper … all designed and only available in the app.
Playboy’s app pricing resembles a monthly magazine subscription. “The Playboy app is priced at $1.99” Hennessey said, “and until the next update, will include both the November and December issues. Future issues will be available via in-app purchase at $1.99 each. For those users who missed any of the past issues, they will also be available via in-app purchase at $1.99 per month.”
Whoa, whoa, whoa … did Hennessey say the November issue of Playboy is now available in the app? The historic November 2009 issue with the first ever cartoon character, Marge Simpson, featured on the front cover of Playboy? Hells yeah … we are there! A buck ninety nine for this piece of history is a bargain … not to mention we’ll be able to proudly display the sexy cool bent ear Rabbit Head icon on our iPhone … which will match our bent ear Rabbit Head necklace, ring, t-shirt, underwear, wallet and coffee mug … cuz that’s how we roll. Thanks Hef … you complete us!