If you have an iPhone, you should be familiar with the Tap Tap Revenge franchise from Tapulous. There are over ten different Tap Tap games available … everything from the original Tap Tap Revenge Classic to Lady Gaga Revenge to Metallica Revenge to [i luv] Justin Bieber Revenge (huh? why?). Tapulous has struck App Store gold with their series of iPhone-specific games and rightfully so … Tap Tap Revenge rocks!
Or does it?
We recently spoke with Haggai Borkow, CEO of iPhone Fitness Games. Haggai explained his concerns about today’s gamers, “More than ever, videogames are an extremely popular form of entertainment. While this might appear all good, my concern is weight gain. Playing videogames day and night is a sedentary lifestyle. Inactive people have the propensity to gain excessive weight. Excessive weight is not all good.”
We checked out the iPhone Fitness Games website and indeed, found some disturbing facts … the obesity epidemic, called Globesity, kills millions of people every year … in the US, 80% of people over age 25 are overweight … with 20% of children under age 10 already overweight … globally, over half of the world’s population is overweight.
KRAPPS! No wonder our nephews and nieces have never heard of baseball or soccer … too much damn Tap Tap Revenge.
“But KRAPPS, you can’t simply say … ‘No Videogames For You! Go Exercise!’ … gamers, especially the ones with emo tendencies, will not respond” said Haggai. “That’s why my company has created an app which transforms exercise into a fun jumping game.” Haggai continued, “Thus, whenever you play, you exercise. This intertwining of fun and exercise transcends our aversion from exercise, prompting us to exercise. Even emos will enjoy.”
Huh? Jumping game? Indeed … the Jump Jump app [iTunes $2.99] … the healthy Justin Bieber Revenge alternative.
Jump Jump is like Tap Tap, but instead of tapping targets, you jump with you iPhone and attempt to land in the middle of the target. As your fitness improves, levels become more demanding and punk rock pogo stick dance is required.
Not only does Jump Jump track your high scores … but more importantly, your fitness and how many calories you’ve burnt on a daily, weekly and monthly period. Plus you’ll enjoy the benefits of immediate exercise-induced euphoria and long-term improvements in practically all of the body’s systems.
Haggai explained, “Surprisingly, ‘all of the body’s systems’ includes the brain. Research consistently shows that physical activity is the best thing that happens to our brain … improves oxygen flow to the brain, protects against degeneration of the nerve cells (as in dementia), helps create new nerve cells, increases synaptic plasticity and overall, enhances cognitive function.”
Well fair enough Haggai … we’ve already put out our Marlboro, dumped the fifth of Jack and deleted Justin Bieber Revenge. Better health, improved fitness, reduced weight, boosted immunity and increased oxygen flow to the brain … can’t you see what we mean – might as well Jump Jump!