Per Apple’s new guidelines, applications are allowed to contain risqué images if the app is from “a well-known company with previously published material available broadly in a well-accepted format” … hence the reason why Playboy, Maxim and Sports Illustrated Swimsuit remain for sale in the App Store, but over 5,000 apps from lesser-known companies were labeled overtly sexual and removed from sale.
With two million members and supporters, People for the Ethical Treatment of Animals (PETA) is the largest animal rights group in the world. You would think PETA falls into Apple’s “well-known” category … but apparently this is not the case.
Part of PETA’s marketing strategy is to leverage celebrity support. Sarah Jessica Parker, Pamela Anderson and Paul McCartney back PETA, as well as many supermodels. One of PETA’s signature media campaigns are public service announcements featuring nude celebrities. Khloe Kardashian, Eva Mendes and Sophie Monk have all gone naked for PETA campaigns.
So when PETA submitted their Be Nice To Bunnies (BNB) iPhone application to Apple for approval, it was only natural that the app would contain an au naturel picture of Stephanie Pratt, star of the MTV hit series The Hills, holding a cute bunny.
But as we mentioned, PETA did not measure up in the “well-known” category to the likes of Playboy, Sports Illustrated or Victoria’s Secret. Apple informed PETA that Pratt’s picture was overtly sexual and could not be included in the BNB app … either PETA replace Pratt’s nude image or Apple would not approve the app.
So PETA went back to the drawing board (or perhaps Photoshop) and quickly put some clothes on Pratt. This dressed-up version made Apple comfortable and very happy … BNB has been approved and it now for sale in the App Store.
Oh … and what exactly is the Be Nice To Bunnies app? It’s a searchable database which informs users which products at a store are cruelty-free. The database contains a wide range of cruelty-free items … everything from makeup, hair products and household cleaners to dog treats. If you’re into supporting cruelty-free companies … be sure to use the Be Nice To Bunnies [iTunes $1.99] app for all your shopping needs.