Multiple Personality Disorder

sleep As we peruse the App Store, we continue to be convinced that geeks slept through the core college class of Business 101. Of course there are a few exceptions to this rule … like DiSTI’s dBeer app and its clever marketing/tradeshow tie-in, impressive stuff from the leading provider of advanced graphical user interface software (aka geek company). So for the most part, while geeks can code, they cannot execute any one of the Four Marketing Ps. The smartest investment a geek company can make = hire a non-geek Marketing professional.

Take for example this poor app named BoxMan … or is it Sokoban? … or is it PushBox? … or is it Warehouse Keeper? … actually its real name is BoxMan (or Named Sokoban, PushBox, warehouse keeper) … WTH?!?

BoxManDesc2

This poor app cannot make up its mind, perhaps suffering from multiple personality disorder. The fourth Marketing P is Promotion – part of this P is the name – which then leads to brand, design, identity, etc. – very important stuff. One should not be drunk when choosing a name. Or if one markets to English speaking consumers and does not speak mpd English, it would behoove them to consult with an English speaking Marketing professional to create a name that is marketable and makes sense in English. Not rocket science, but evidently clear by this and many other apps that the geeks have overlooked the importance of an app’s name in favor of sleep.

BoxMan? Sokoban? PushBox? Warehouse Keeper? … here’s an idea, simply call the damn thing SYBIL.

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March 3, 2009 | Filed Under Games 

Comments

  • Appy_Entertainment

    Give the guys a break. They are exercising restraint. I think the original title Super Happy Magic BoxMan (or Named Sokoban, PushBox, warehouse keeper) Turbo.

    They're learning.

  • Appy_Entertainment

    Give the guys a break. They are exercising restraint. I think the original title was Super Happy Magic BoxMan (or Named Sokoban, PushBox, warehouse keeper) Turbo.

    They're learning.

  • darksx

    they should just call it “psycho” and leave the description blank. perhaps that might help to generate more sales. 😀

    apps names really matter a lot. it really affects my decision to get it or not. the artwork too!

  • darksx

    they should just call it “psycho” and leave the description blank. perhaps that might help to generate more sales. 😀

    apps names really matter a lot. it really affects my decision to get it or not. the artwork too!

  • Yeah – guess you are right – our bad … we didn't realize this was version 2 of the app with version 1's name being even worse. Kudos to them for trying … even though they are still a million miles away.

  • Yeah – guess you are right – our bad … we didn't realize this was version 2 of the app with version 1's name being even worse. Kudos to them for trying … even though they are still a million miles away.

  • Agreed … the name/title of the app is the first thing a potential customer sees … if it's catchy, higher propensity to open the link, read more about the app and eventually a purchase decision. With over 20,000 apps in the App Store competing for your “Share of iPhone”, it's imperative that developers pay attention to the details – all details, including marketing details.

  • Agreed … the name/title of the app is the first thing a potential customer sees … if it's catchy, higher propensity to open the link, read more about the app and eventually a purchase decision. With over 20,000 apps in the App Store competing for your “Share of iPhone”, it's imperative that developers pay attention to the details – all details, including marketing details.

  • Yeah – guess you are right – our bad … we didn't realize this was version 2 of the app with version 1's name being even worse. Kudos to them for trying … even though they are still a million miles away.

  • Agreed … the name/title of the app is the first thing a potential customer sees … if it's catchy, higher propensity to open the link, read more about the app and eventually a purchase decision. With over 20,000 apps in the App Store competing for your “Share of iPhone”, it's imperative that developers pay attention to the details – all details, including marketing details.

  • Appy_Entertainment

    Give the guys a break. They are exercising restraint. I think the original title was Super Happy Magic BoxMan (or Named Sokoban, PushBox, warehouse keeper) Turbo.

    They're learning.

  • darksx

    they should just call it “psycho” and leave the description blank. perhaps that might help to generate more sales. 😀

    apps names really matter a lot. it really affects my decision to get it or not. the artwork too!

  • Yeah – guess you are right – our bad … we didn't realize this was version 2 of the app with version 1's name being even worse. Kudos to them for trying … even though they are still a million miles away.

  • Agreed … the name/title of the app is the first thing a potential customer sees … if it's catchy, higher propensity to open the link, read more about the app and eventually a purchase decision. With over 20,000 apps in the App Store competing for your “Share of iPhone”, it's imperative that developers pay attention to the details – all details, including marketing details.