Multiple Personality Disorder
As we peruse the App Store, we continue to be convinced that geeks slept through the core college class of Business 101. Of course there are a few exceptions to this rule … like DiSTI’s dBeer app and its clever marketing/tradeshow tie-in, impressive stuff from the leading provider of advanced graphical user interface software (aka geek company). So for the most part, while geeks can code, they cannot execute any one of the Four Marketing Ps. The smartest investment a geek company can make = hire a non-geek Marketing professional.
Take for example this poor app named BoxMan … or is it Sokoban? … or is it PushBox? … or is it Warehouse Keeper? … actually its real name is BoxMan (or Named Sokoban, PushBox, warehouse keeper) … WTH?!?
This poor app cannot make up its mind, perhaps suffering from multiple personality disorder. The fourth Marketing P is Promotion – part of this P is the name – which then leads to brand, design, identity, etc. – very important stuff. One should not be drunk when choosing a name. Or if one markets to English speaking consumers and does not speak English, it would behoove them to consult with an English speaking Marketing professional to create a name that is marketable and makes sense in English. Not rocket science, but evidently clear by this and many other apps that the geeks have overlooked the importance of an app’s name in favor of sleep.
BoxMan? Sokoban? PushBox? Warehouse Keeper? … here’s an idea, simply call the damn thing SYBIL.
Technorati Tags: boxman,iphone,app,games,review,KRAPPS
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