We see a lot of crappy apps … hence our name. But on the flip side, we know which apps work. Obviously besides having a solid idea (like the app which makes your iPhone blow air), your app must be positioned properly with an intriguing name and description. Without these key marketing elements, chances are consumers will pass right over your app and move on to one of the other 99,999 offerings.
For example, the “HiCalc Winner Of Best Calculator In The 2007 PPC Magazine Awards” app clearly is a name fail … an app’s title should be clear and concise, no need to hand out awards. Or the classic “Get You A Chinese Name And Beautiful Handwritten Signature” app … sucks when developers suffer from dyslexia and use the app’s description as a title.
But even though there are numerous title bloopers in the App Store, lately we’ve seen some brilliant examples of effective names. We’d like to share a few of these gems with you. First off … the Big Boobs app.
As we stated, an app’s name should be clear and concise. Two words – “Big” and “Boobs” … just perfect – app title nirvana. Heck, with a name like that, who needs a description.
Seems it would be tough to top Big Boobs … but indeed there is a name that is more epic than Big Boobs … the Epic Boobs app.
Now Epic Boobs is an interesting case study. First launched as Epic Bosoms, the app was unsuccessful in attracing enough male eyeballs (go figure). A focus group was conducted and it was determined that the word “bosoms” just seemed to motherly … in a breastfeeding type of way. Qualitative research suggested replacing the word “Bosoms” with “Boob” and the rest is history. And as an extra precautionary measure … the Epic Boobs’ description really drives the point home – “This is an amazing collection of only the most awesome sets of females breasts” … yup, crystal clear.
Of course it’s common knowledge that two sets of boobs are better than one. And to win the boob volume prize, one must think outside the box … like the Boobs² app.
Just look at that description … “A colossal photo collection of only the best, fullest and largest sets of female breasts” … it’s pure business genius. However Boobs² has left the door wide open for competition … quick, someone and release Boobs∞.
Finally, please note … although it may seem that in order to create a legendary iPhone app, one must include the word “boobs” in the title. This is certainly not a prerequisite … as the Adult Boobs And Butts app clearly proves boobs are not the only thing that attract attention. And yes, this is 100% legal … these are ADULT boobs and ass (in case there was any confusion).