Even if you have a remote interest in the iPhone, chances are you’ve heard of Doodle Jump [iTunes $0.99]. Arguably the iPhone’s most successful game to date, Doodle Jump is a platform game developed and published by the two-brother team, Igor and Marko Pusenjak, of Lima Sky. On March 15, Doodle Jump turned 1 year old … already surpassing $3 million in sales – which Lima Sky claims is a first for any Indie development house.
Doodle Jump’s success is certainly well deserved. Igor and Marko work their asses off … constantly updating the game with fresh content (over 25 updates in year 1), reaching out to the media, connecting with fans, writing code, etc. Like we said, Lima Sky are indy developers … there is no team of artists, massive advertising budget or public relations gurus … just two dudes, working hard and crushing it. Doodle Jump is consistently ranked in the Top 10 of all paid apps … not to mention a very cool reference on the awesome TV sitcom The Big Bang Theory. If you haven’t played Doodle Jump, you are completely nuts … at 99 cents, it’s one of the best App Store bargains ever.
So the $3 million+ Doodle Jump grossed in its first year equates to almost $1 million for Apple (and roughly $2 million for Lima Sky). You would think by receiving a cool million, Apple would have Lima Sky’s back … huh, what? Yeah … Happy One-Year Birthday MOFO … Apple’s gift to Doodle Jump —> Doodle Jumper by CoolGame Studios.
Although “inspired” applications are nothing new in the App Store (heck, Doodle Jump was inspired by Papi Jump) and one can argue it breeds good competition which ultimately benefits consumers … blatant ripoffs of a unique original are a completely different story.
Back in November, we took issue with Pocket Devil being “too close for comfort” to Pocket God. Well Doodle Jumper makes Pocket Devil look angelic. From the name Doodle Jumper (yeah, great 2-letter product differentiation) … to the look-alike Doodler creature (oh, our bad … Doodle Jump’s Doodler has four legs, while Doodle Jumper’s has two) … to the identical gameplay of jumping up an unending series of platforms without falling … sorry, in our book, two additional letters and a couple of missing legs does not constitute an inspiration. It’s safe to say Doodle Jumper is a blatant ripoff of Doodle Jump.
But it’s all good … Doodle Jumper has “inspired” us. We’ll soon be submitting to Apple a few inspirational works … the Playboyer app, Tap Tap Revenger and I Am T—Painer. Apple seemingly doesn’t consider protecting copyright holders, thus it’s up to the individual owner to complain (hey, it’s Apple’s rules, guess they can do whatever they want). So as long as you don’t tell Playboy … we won’t either … and Apple will approve our Playboyer app. See … it really is all good.