Apple Bans Blatant Doodle Jump Ripoff, But Approves Another, Doodle Drop
While Apple celebrates (and profits) from an estimated 700,000 iPads bought on day one, they still can’t seem to get their shit together when it comes to consistent App Store approval policies.
On March 19 we reported that Apple approved the Doodle Jumper iPhone app. Notice the extra two letters “E” and “R”? Guess those two letters were enough of a difference between Doodle Jump and Doodle JumpER for Apple to feel good about approving a blatant ripoff. Oh and of course the Doodler character in Doodle JumpER is blue with two legs … while the original Doodler is lime green and has four legs. Bravo Apple! Excellent attention to detail … way different apps and smart move approving JumpER.
Smart move? Uh … maybe not! Hindsight is 20/20 … within 24 hours of our report, justice prevailed with Apple removing Doodle JumpER from sale. WOOT!
If you’re not familiar with Doodle Jump [iTunes $0.99], you should be. It’s arguably the most successful iPhone game to date, published by the two-brother team, Igor and Marko Pusenjak, of Lima Sky. Doodle Jump has already surpassed $3 million in sales (a first for any Indie development house) and is one of the best App Store bargains ever.
So you would think after the JumpER mistake, Apple would have learned not to approve blatant Doodle Jump ripoffs. After all, Apple is no dummy … case in point, nearly 1 million iPads sold on day one. LOL … no dummy? … yeah right —> Doodle Drop.
Very original, eh? “I don’t jump, I drop!” … yeah, of course you do, dickhead. The folks at Drop even lifted Doodle Jump’s tagline idea, “Insanely Addictive!”, with their grammatically challenged “Ultimate Addictive!” derivative… exclamation point included.
Doodler character … all good … both lime green, have a snout and wear a green striped shirt. But of course, the trump card … Drop only has two legs.
Graphics? Yes! A round of graph paper and booster springs for all – it’s the cool thing to do.
But what bothers us the most is the overnight success of Drop. Released on Friday, April 2nd … in less than 48 hours Drop broke into the Top 100 Overall Paid Apps. Achieving this ranking means Drop’s developer is making some decent money … profiting from Lima Sky’s success. Since Doodle Jump is constantly being updated, it would be a safe assumption that Lima Sky released a new game … one that drops down, instead of jumps up. Heck … the name, Doodler character and game graphics look just about the same … so unsuspecting buyers are likely to get suckered.
As we previously stated, Apple seemingly doesn’t care to protect copyright holders, thus it’s up to the individual owner to complain. However it would behoove Apple to avoid biting the hand that feeds them … especially when that hand delivered over $3 million in sales and $1 million directly into Apple’s mouth.
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