Let’s do some role playing. Ok, so you are an iPhone app developer who launched an app a few months ago. Everything is cool … your app is getting strong reviews … gaining in popularity … sales are climbing. Then one day you receive a call from Apple saying if you don’t change your app’s name, it will be banned from the App Store. Huh? Apple states that the name of your app is derogatory and must be changed immediately. Never mind the fact that you have successfully marketed and established your brand (the app’s name) … change the derogatory name or be removed from the App Store! Oh and if that’s not enough … your competitors who have similar derogatory app names … well they can stay with no change. SUCKS FOR YOU!
Sounds pretty farfetched, eh? LOL … yeah right. Come on, this is Apple we’re talking about … and as we stated yesterday, they apply Apple Logic.
Back in March, we reviewed a very cool app called Guidofy. Inspired by the MTV reality series, Jersey Shore, Guidofy is a photo app which unleashes the Guido in you … Fedora hats, gold chains, Fohawk hair and of course, synthetic tans. Just check out how sexy the pasty white Irish Conan O’Brien looks as an Ed Hardy wearing, Grey Goose drinking Guido.
Although Apple approved Guidofy in February, they changed their minds and applied that sound Apple Logic … Guidofy bares similarity to the name "Guido" which Apple considers derogatory. If the disgusting name is not changed, the app will be banned. And no, Apple doesn’t give a shit that the Guidofy name has been established and marketed (think $$$) for over two months … change it or die an unpleasant App Store death! Ok … FFFFUUUU … new non-offensive name … Jersify.
But here’s the kicker … call it rubbing salt in the developer’s wound. There are two other Guido-themed applications which carry derogatory names … Guido and Guidofy Me … they offensively remain for sale intact.
At this point you might be thinking … why is Guidofy offensive, but Guido and Guidofy Me are perfectly acceptable? A fair question. No worries, we have the answer … Apple Logic … SUCKS FOR YOU!