Continuing our theme of “Brilliant Ideas” from yesterday’s article, we would like to share another mensa moment. We will not take credit for this one, as this idea is purely the genius efforts of the folks at Meat Couch Productions (yes, the link is safe to click … we are a PG-13 rated site … go elsewhere if you seek smut).
So pay attention … follow closely the thought process. Remember, this is a mensa moment – extra effort to comprehend is required.
In the Real World, sex sells:
Want to sell a hamburger … stick a bikini-clad, Bentley washing Paris Hilton in your commercial. Want to sell domain names … just feature Danica Patrick taking a shower. Want to sell a sports magazine … make a swimsuit issue.
In the iPhone App World, things are a little bit different, farts sell:
Want to become the #1 selling app … release iFart. Want to sell a Twitter app … make Tweetie the farting Twitter app. Want to sell a music app … make a farting piano like the Fart Keyboard app. Want to sell a children’s game … release the Simon Says Fart app. Want to build a community app … release a social media fart app like Rate A Fart.
Ok, to review … so far we have established Real World versus App World selling strategies. Now we must understand the difference between the two buying audiences.
The Real World audience are your non-geeks:
People who are clueless with terminology like url, SEO, cloud computing, etc. They can barely plug-in a usb device and call the Geek Squad to setup their home network.
The App World audience are your typical geeks:
The barely realize a world outside the Internet. They attend geekfests like SXSWi. They idolize people like Steve Jobs and Guy Kawasaki. They wear “Byte Me” t-shirts. They feel naked without their MacBook.
Now the unique phenomenon is the iPhone … where Real World (non-geeks) collides with App World (geeks). Both adore iPhones and their two worlds meld into one. This really is a grand notion and something the mensas at Meat Couch Productions (seriously, this is not a porn studio) discovered. They turned the concept into a formula for billions$$ … Sex (Real World) + Farts (App World) = $$$$$$$.
Why do we give all the credit to Meat Couch? Four words … the BIKINI FART app!