Recap: Week of Apr 20 – Baby Shaker Insights

Baby-Shaker-11 Well that was a helluv a week. Looking back, it’s a bit funny … we discovered the Baby Shaker app on Tuesday night, April 21. We debated whether to write about Baby Shaker or another KRAPPS, even consulting the opinion of a few friends … it was a unanimous decision. Guess we had a “feeling”, because we started our Baby Shaker article with the following premonition:

“Our apologies in advance – this will not be a typical KRAPPS post. To borrow a baseball analogy, our mission is to hit what Apple tees up and this next one is going out of the park.”

And boy did Baby Shaker fly right out of the App Store park, creating a worldwide firestorm, picked up by every major media outlet – blogs, web sites, newspapers, television and radio. Google “Baby Shaker iPhone” … the returned results are well over 1 million.


Turns out Jennipher Dickens (@mom2amiracle), who founded a nonprofit organization (Stop Shaken Baby Syndrome, Inc.) after her son Christopher was injured from being shaken by his father, saw our Baby Shaker article … tweeted her disgust and forwarded a press release to 30,000 media companies citing KRAPPS as the source of the story. Well we all know what happened next … worldwide coverage … Apple removing Baby Shaker and issuing a public apology.

Here at KRAPPS we received a ton of media inquiries. We did a radio interview on San Diego-based 91X Morning Radio Show with Mat Diablo (which will be a reoccurring segment) and will conduct a video interview with The Wall Street Journal shortly.

KneadleLogo KRAPPS servers were under extreme stress due to the insane increase in traffic on April 22. We thought perhaps things might subside on April 23, but to the contrary, traffic was even higher than the previous day. Our buddy at Kneadle (graphic & interactive design studio) hosts KRAPPS – but on April 23 informed us that KRAPPS traffic was bringing his business to a standstill and that we must leave … LOL … guess we wore out or welcome. So during the middle of the day, April 23, Kneadle conducted a practically seamless KRAPPS transition to Media Temple. Think we were down for about 20 minutes during the migration … but Kneadle kicked ass during the Baby Shaker incident and we owe our asses to them.

All in all, Baby Shaker made for crazy week behind the scenes at KRAPPS. But believe it or not, we wrote other articles this week … so in case you missed any of the other festivities, quick links to this week’s articles:

Apr 20: The Impossible Dream … we only imagined this app in our wildest dreams!
Apr 21: Who Poops Gold? … discover what Apple does while taking a dump
Apr 22: Baby Shaker – It’s Not Funny Apple … the article that started the worldwide firestorm
Apr 22: Shake Baby Until It Dies Update … timeline and details of the firestorm
Apr 22: Appy Newz Cover Contest … enter to win KRAPPS t-shirts and other cool prizes
Apr 24: Gangstas And Homies … wanna be a gangsta? there’s an app for that!
Apr 25: Rogue Touch Rocks … our anti-KRAPPS review of the Rogue Touch game